A few words About Me

Hi, I'm Mordechai and this is a little bit about my journey and how I got to accomplish my personal goal. I hope it inspires you to do the same for you.

Let me set the scene for you…

It’s 11PM on a Monday night.

I’m standing in front of the freezer in my kitchen, pulling out a half-gallon of [ice cream flavor].

I’m telling myself, “You’ll just have a little.

(If you’re not laughing at me already, you should be. We all know where this is going.)

Fast-forward half an hour later — the empty ice cream tub is sitting on the floor by the couch, so completely empty that you’d think my dog came through and licked it clean. Except I don’t have a dog.

I’m sitting on (OK, more like in) the couch. And what am I doing?

Punishing myself.

Sitting there thinking that there’s something deeply wrong with me as a person because once again, I’ve gone on a binge. And now I’m full — actually, way past full — but still feeling empty.

But you know what?

Being overweight isn’t a moral failing.

I’ll say it louder for the voices in the back of your head:

Being overweight isn’t a moral failing.

It doesn’t mean that you’re lazy, stupid, or secretly just a bad person.

Believe me: I told myself these hurtful stories too. I could share a lot more memories. But instead, I want to tell you about what changed.

My lightbulb moment

OK, so it wasn’t a lightbulb. It was a mirror.

I was standing in front of it, looking at my body.

I was 26, and running a multimillion-dollar company with more than 100 employees. 

And I weighed 330 pounds.

You’ve probably heard of “eating your feelings” or “eating your emotions”. It’s when you use food to self-soothe because you don’t have the mental tools to face your problems. 

What you probably haven’t heard is that sometimes, GOOD things can cause emotional eating, too.

I was eating uncontrollably because, honestly, I was more successful than I’d ever been in my life — and I was terrified.

That day in front of the mirror, staring at myself and feeling deeply unhappy… something shifted.

I realized that I had figured out how to succeed in business (or, honestly, was in the process of figuring it out every day).

I could figure out how to succeed in losing weight, too.

At that point, I’d lost 100 lbs multiple times. And gained it all back every time.

That day, I realized two important things:

1) I was only ever going to be successful in transforming my body if I did it for myself, not for other people.

2) It was going to be a long, slow, steady process.

I started to examine my life

After a while, I recognized that there were six core principles intimately related to how I was eating, moving, and even thinking. These became the 6 Pillars of Feeling Full.

Take a moment to zoom out

What are your goals in two years? How about five years? 

No matter what you do, you’ll be two or five years older (and I don’t have to tell you that’s the best-case scenario). 

Would you rather be older and healthier… or older and still cycling in and out of dysfunctional dieting?

We’re so used to whipping out our phones and getting whatever we want in a snap — but unless you get a Lap Band or lipo, weight loss just doesn’t work that way.

Long-term, sustainable weight loss takes patience and positivity. Not punishment.

Another way to think about it: 

If you quit your job to start a business, you wouldn’t expect to replace 100% of your income right away. You’d start small, celebrate each win, and grow into where you wanted to be. 

Why not take the same approach with your weight?

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